Davidoff Cigars Unveils Grand Cru Figurado
Davidoff Cigars has finished its “Cigar History Re-Rolled” series by introducing a groundbreaking innovation for the brand. As part of its “The Difference” campaign, Davidoff had re-released three iconic cigars from its White Band Collection – Signature, Millennium, and Aniversario – as limited editions over the course of the past year. To close the series on a high note, the brand is paying tribute to its Grand Cru line with a new format and a unique blend. The fourth and final release draws inspiration from the world of wine, appealing to both cigar enthusiasts and wine connoisseurs. The cigar is presented in the brand’s first Grand Cru Figurado format, showcasing expert craftsmanship and gradually revealing its fruity character, much like a fine Bordeaux.
Grand Cru Diademas Finas Limites Edition Collection
The company has launched the Grand Cru Diademas Finas Limited Edition Collection, revealing an interesting fact about its cigar production: Davidoff cultivates 15 different terroirs in the Dominican Republic. Each terroir’s respective tobaccos create different sensory experiences. Different growing conditions bring different flavor profiles.
Edward Simon, CMO at Oettinger Davidoff, explains, “The possibilities offered by different terroirs in winemaking and the blending of at least three different main grape varieties in French winemaking inspired Zino Davidoff in 1946 to create a cigar line that would be blended in the same way as a fine red wine. The line we know today as Grand Cru has its origins in this wine-cigar analogy. Our new Grand Cru Diademas Finas with a wine cask- aged filler tobacco is based on this idea, as the cigar perfectly reflects the main aromas of a well-aged red wine.”
Cigar History Re-Rolled – The White Band is The Difference
Davidoff’s “Cigar History Re-Rolled” concept is a key part of their “The Difference” campaign. This campaign recently won the award for “Best Campaign 2023” in the tobacco category of “DFNI – Duty-Free News International” magazine. The goal of The Difference is to provide Davidoff’s loyal customers with in-depth insights into the brand’s unique cigar creation process. The communication mainly focuses on the highly-regarded Davidoff White Band Collection lines, offering behind-the- scenes looks at the passionate and extraordinary efforts Davidoff puts into differentiating itself at every stage of the cigar creation process.
Launch & Availability
From July 4, 2024, the Davidoff Grand Cru Diademas Finas Limited Edition Collection will be available at select Davidoff Appointed Merchants, premium cigar retailers, and in all Davidoff of Geneva since 1911 flagship stores.
Text: Michel Arlia
